‘Differently newspapers address their audiences differently.’ How far is this true of The times and the daily mirror (close study products)? In my opinion, I strongly agree with this statements to large extent. Many newspapers, use the typography of serif to express the seriousness of their business and proposal of their contents on the front page, formal and definitely traditional. On the other hand, The Daily Mirror consists of sans serif to emphasise the informal and modern culture and perhaps give an interpretation of celebrity gossip. For example, The Times mainly focuses on the category of politics as their front page content. Preventing them to be like the Daily Mirror, they have much of a more appealing view of their front page as it has a high capacity of coverage consisting of text heavy longer articles. Nevertheless, the Mirror has a front page full of mastheads, headlines and images. The daily mirror deliberately endures their paper to behold the colour red to highly rein