Introduction - Tatler Media pack
1) Look at the Tatler Media Pack . Go to page 2: how does the editor introduce the magazine? Describing the model in detail by using mouth - watering and very catching words so they can grab the readers attention. 2) Now go to page 4 of the Media Pack. Focus on the print magazine . List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? - gender - female - ABC1 = 83% - HHI =£ 261.572 - London/South East - 70% The Readership is 163.000 3) Look at page 6. What do Tatler readers think about fashion? How much do they spend? They spend £ 843 on fashion in the Past year. After watching an advertisement on the magazine they state that they often they buy the products. In addition, the magazine readers own Designer Fashion. 4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this