Rakshana GCSE Blog

1) What are the key conventions of music video? Music videos typically feature movement – often fast paced either in terms of actors, camerawork or editing 2) What is intertextuality? Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references 3) When did music videos first become a major part of the music industry? The first music video became a major part of the music industry in 1920. 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 as a platform for music videos because that was the beginning to the music and music industry. Technically getting into music. 5) How are music videos distributed and watched in the digital age? Music has developed through apps like spotify and the music videos are more advanced as we now have advanced technology like green screen to make it more realistic. 6) Why was piracy

1) What does intertextuality refer to in Media Studies?  [2 marks] Intertexuality means when media text refers to or suggests another media text. Intertexuality is used in the galaxy advertisement as it make a reference  Audrey Hepburn movies such as 1953 film Roman Holiday - to interest and engage the reader more.   2) Explain how the OMO advertisement reflects the social and historical context of its time. [6 marks] Many OMO adverts suggest that women are the only people that have to work, such as cleaning. In many adverts in 1950s, women were represented as house wives. This is because in OMO advert it shows that she needs to be grateful and happy with whatever she does as a house wife. However, nowadays many posters contradict with the posters in the 1950s as men and women are presented more equally in many adverts. Hence, it indicates and emphasises clearly women are shown as house wives in the 1950s. This reinforces the house wife and gender discrimination stereotype