Rakshana GCSE Blog

1) Why did Facebook buy Instagram for $1 billion in 2012? Because millions of people use Instagram which will go from pennies to millions and billions of pounds 2) What are the benefits for media companies of vertical integration? Vertical integration when one conglomerate own different companies in the same chain of production 3) What are the benefits for media companies of horizontal integration? Horizontal integration  is when one company buys other  companies at the same level of distribution 4) What is a subsidiary? A company controlled by a holding company  . 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). - Disney - Harry Potter - Universal  6) Read this  BBC article on Disney buying 21st Century Fox . List 10 companies that are part of the Disney media empire. This graphic may help you:  - Marvel - Sky - UTV - Hulu -Sphero -ESPN -Dreamworks

“The internet has given audiences much more power than ever before.” In my opinion, I agree with this statement. In the Media Industry, there is the Music Industry, Film and television and finally Print. Technology and the internet have changed human kind and children in a bad way as it has created a bad influence. This is because children and parents these days are addicted to their phones with Facebook and Youtube. The Music Industry is when they make music and make money out of the music. In the Music Industry Youtube, Streaming and Sound cloud  will change due to the internet. Some of the Advantages are because of the new artists as they have an advantage of posting new music or music videos. Another reason is because convenience, this will give the music industry the benefit. However, there are still some disadvantages. One of the disadvantages is because of the monthly cost. For music concerts the audience will pay a big amount of money and this will lead to convenience.

1)Write a definition for passive audience? This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone. 2)Write a definition for an active audience? This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume. 3) Write a definition of the hypodermic needle theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification:  INFORMATION/SURVEILLANCE:      > Why: shiows direction and location IDENTITY:  > Why:  comparing yourself to other people DIVERSION/ENTERTAINMENT:   > Why: Internet takes over

1) What is the preferred reading of a media text?  preferred reading is a message or ideology/belief the producers want you to go away with. 2) What is the oppositional reading of a media text?  oppositonal reading is when the consumer takes away on opposite message a ideology/belief than the producers want you to go away with. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The preferred reading for the Harry Brown trailer is that young people are violent and aggressive. 4)Why might young people reject this reading and construct an oppositional reading of the trailer? The oppositional reading for the Harry Brown trailer is that young people are good in reality but from this trailer it shows a ba d influence to teenagers and the teenagers will disagree highly. McDonald's Advert 5) In the advert, the preferred reading is that people will have the urge to buy the burger or a other food in McDonald's as at th

WWW: A very solid start for your first media assessment with the potential to go higher. EBI: - Learn/revise consumer and producer!          - For Q9, you need to focus much more sharply on the question( around half your answer isn't                relevant or is repetition) LR: Consumer is when the audience is watching or buying the media product.Producer is a person or company that supplies or makes the media product. Q1) 1 marks Q2) 1 marks Q3) 0 marks Q4) 0 marks Q5) 2 marks Q6) 3 marks Q7) 2 marks Q8) 2 marks Q9)3 marks Q3) Did you get any media terminology wrong in the assessment? - Consumer - Target audience Q4) Identity one of your stronger questions. Why did you do better on this question? Because I actually understood the terminology and I knew how to approach the question with confidenece and not hestitating. Q5) Identity one of your weaker questions. Why did you score lower on this particular question? I hesitated on how to approach the questi