Introduction - Tatler Media pack
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
Describing the model in detail by using mouth - watering and very catching words so they can grab the readers attention.
2) Now go to page 4 of the Media Pack. Focus on the print magazine . List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
- gender - female
- ABC1 = 83%
- HHI =£ 261.572
- London/South East - 70%
The Readership is 163.000
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
They spend £ 843 on fashion in the Past year. After watching an advertisement on the magazine they state that they often they buy the products. In addition, the magazine readers own Designer Fashion.
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
Shows they aim at wealthy people who own companies and is a business person who is very successful
Media language
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
On the magazines, they used serif on the title. This suggests the magazines are aimed at rich people. The sans serif represents the tradition and old fashion. Also, makes the main flash stand out to the reader.
2) How do the cover lines appeal to the Tatler target audience?
It illustrates royalty and independence also implies the gossip
3) What are the connotations of the Tatler colour scheme on this particular front cover?
The colour scheme demonstrates the power and status of the magazine. In addition, Mise - en - scéne links to the model as she tries to fit in with the genre, for example nature.
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
- Shows of high class and royalty
- Font : serif/sans
- facial expression - serious
- Mise-en-scene
-theme
- eye contact
Representations
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)
Women and white people
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
- International travel
- Implies luxury
- Grew up
3) Are there any stereotypes being reinforced or subverted? How? Why?
stereotypes are being reinforced by luxury. This also implies that the race and ethnicity is white and they are rich and free.
4) What would be the preferred and oppositional readings to this cover of Tatler?
The preferred reading is that it is aimed at the rich people. The oppositional reading is that it demonstrates that majority of the rich people are white as the front cover have a white person.
Social and cultural context
1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
aimed at high class and shows royalty
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
That people - white- are free and can to anything to make their status look eye catching
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
- People with dark skin complexion
- People who are not that rich
- Opposite gender - boys
4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?
- Serif ( the headline ' Tatler ' shows it's traditional and royalty)
- Sans Serif( cover lines )
Describing the model in detail by using mouth - watering and very catching words so they can grab the readers attention.
2) Now go to page 4 of the Media Pack. Focus on the print magazine . List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
- gender - female
- ABC1 = 83%
- HHI =£ 261.572
- London/South East - 70%
The Readership is 163.000
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
They spend £ 843 on fashion in the Past year. After watching an advertisement on the magazine they state that they often they buy the products. In addition, the magazine readers own Designer Fashion.
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
Shows they aim at wealthy people who own companies and is a business person who is very successful
Media language
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
On the magazines, they used serif on the title. This suggests the magazines are aimed at rich people. The sans serif represents the tradition and old fashion. Also, makes the main flash stand out to the reader.
It illustrates royalty and independence also implies the gossip
3) What are the connotations of the Tatler colour scheme on this particular front cover?
The colour scheme demonstrates the power and status of the magazine. In addition, Mise - en - scéne links to the model as she tries to fit in with the genre, for example nature.
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
- Shows of high class and royalty
- Font : serif/sans
- facial expression - serious
- Mise-en-scene
-theme
- eye contact
Representations
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)
Women and white people
- International travel
- Implies luxury
- Grew up
3) Are there any stereotypes being reinforced or subverted? How? Why?
stereotypes are being reinforced by luxury. This also implies that the race and ethnicity is white and they are rich and free.
4) What would be the preferred and oppositional readings to this cover of Tatler?
The preferred reading is that it is aimed at the rich people. The oppositional reading is that it demonstrates that majority of the rich people are white as the front cover have a white person.
Social and cultural context
1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
aimed at high class and shows royalty
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
That people - white- are free and can to anything to make their status look eye catching
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
- People with dark skin complexion
- People who are not that rich
- Opposite gender - boys
4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?
- Serif ( the headline ' Tatler ' shows it's traditional and royalty)
- Sans Serif( cover lines )
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