Rakshana GCSE Blog

Impact of new/digital media on music industry 1) How do audiences generally watch music videos these days? Through portable devices like mobile phones and Laptops. 2) What opportunities has the growth of digital technology and YouTube created for new music artists? Softwares for music artists to make the beat or track for the artists to entertain their target audience, Nowadays, it is teenagers as the time changes, the style of music changes as well. For example, from pop/rock music to rap music - which is mainly popular during this generation. 3) What is P2P and why did it cause huge problems for the music industry? This is where arctic Monkeys shared their music on this site. It was uploaded however the band didn’t know that their music was put on P2P site. 4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why?  According to me, yes because through the media industry and internet the music spreads from 1 person to

Historical, social and cultural context 1) What radio stations were offered by the BBC before 1967?  - BBC radio lite - BBC radio home   2) How was BBC radio reorganised in September 1967? What were the new stations that launched? The BBC reorganised and renamed their radio channel, so it was near starting the business again as it was quite going to planned or wasn't that successful. 3) What was pirate radio and why was it popular? Pirate radio are people who partake in a channel that produces content for the young teenagers.As pop music was getting more popular, teenagers were very relaxed and so this led a growth to Pirate radio. 4) Why did pirate radio stop broadcasting in 1967? As there was a decrease in audience/viewers in the BBC channel. 5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? By playing more popular music as they had no other choice as the Government closed the Pirate radio. 6) What was 'needle tim

Advertising and Marketing assessment feedback: WWW: This is an impressive assessment – well done! I particularly like the textual reference in the OMO answer with reference to bandwagon and ‘millions of women’ as this does indeed tell us a lot about gender relations in the 1950s. It’s also clear from your NHS Represent answer that you know the CSP extremely well. EBI: You clearly know the CSPs very well which is so important. However, I think we could work on a couple of areas of exam technique. One is very simple – don’t say the ‘reader’ if it is a TV advert, use ‘audience’ instead. Secondly, you drift off the question in the final question. It asks about reinforcing or subverting stereotypes but the second half of your answer reads more like a general analysis of the campaign. For this question, I would have focused on gender and race/ethnicity and provided specific examples from the advert for moments stereotypes are subverted and also reinforced. You already make these points in pl

Industry 1) How were One Direction formed and how is this reflected in the music video for History? They auditioned on X factor and came in the top three as they had a lot of talent. Through media they were proclaimed to be the most auccessful music group . 2) What is vertical integration? Vertical integration is where one conglomerate owns different companies in the same chain of production. 3) What is horizontal integration?  Horizontal integration is when one company buys other companies at the same chain of production 4) How has technological convergence changed the way audiences consume music videos? Has made a big difference in the music industry as apps have developed the more advanced the music videos are and the audience also see the music from a different perspective   5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos?    A view may think that