Rakshana GCSE Blog

1) Who is Audrey Hepburn? Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s. She was into Hollywood glamour and style and was also a fashion icon and model. However, She died in 1993 at the age of 63. 2) Why did Galaxy select Audrey Hepburn for this advert?  This is because in the same year her movie got a big hit. The movie was called Roman Holiday. 3) What are the connotations of Audrey Hepburn and celebrity in this advert?  This subverts woman stereotypes and also shows that she is surrounded by a calm atmosphere. 4) Why is the advert set in the 1950s? What audience pleasure does this provide? The advert is set on the luxurious Italian Riviera which creates intertextuality and nostalgia – two key audience pleasures. 5) What is intertextuality? Intertextuality is where one media product makes reference to other media products to interest and engage the audience. 6 ) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise

1) What does BAME stand for? BAME stands for Black ,Asian Minority Ethnic. This tells us this advert by the NHS is aimed at a niche audience  - an audience aimed or targeted at a small group of people. This BAME community is mainly targeted as in the advert it shows shots of different ethnicity doing a variety of hobbies and jobs. For example, football, basketball, artist, boxer, dancer, fashion designer and many more. 2) Why is there a need for blood in the BAME community?  They are targeting BAME community to donate blood as they need to meet the needs of all patients in England now and in the years to come. Black Asian minority ethnic donors are specifically needed because they need to match majority or all of the patients who receive frequent blood transfusions and they need the blood to be closely matched.  The best match typically comes from the BAME community. For example, the disease called Thalassaemia mainly effects people who come from the Black Asian minority ethnic comm

1) What year was the advert produced? This advert was produced in 1955 where in many adverts women were represented in a way they would get offended. 2) How were women represented in most adverts in the 1950s? In many adverts in 1950s, women were represented as house wives. This is because in OMO advert it shows that she needs to be grateful and happy with whatever she does as a house wife. However, nowadays many posters contradict with the posters in the 1950s as men and women are presented equally in many adverts. Hence, it indicates and emphasises clearly women are shown as house wives in the 1950s. This reinforces the house wife stereotype. 3) How does the heading  message ('OMO makes whites bright') and typography promote the product? From the heading message, the beginning of the repetition of the words white and bright starts to appear more often. Via this, it creates a bit of comedy for the reader and the typography is sans serif for the heading messages which

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can any products you wish. 2) Find three advert featuring women that are from post - 2000. Save the image to your media folder as jpegs and them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.    This is very offensive to woman as they are assumed as house wives however other advert that states ''you can do it'' contradicts the fact that they are not house wives but are very weak women. Hence, they are promoting women to get a job mainly aimed at men. 4) What stereotypes of women can you find in the post - 2000s adverts? Give specific examples. The 2000s adverts show women are more superior than men as men wouldn't pose or be positioned in this wa

1) What key conventions of an advert can you find and what are the connotations of each one? - Colour scheme  - image - slogan - brand -anchorage text  2) For each convention, write about how this appeals to a target audience.  - Colour scheme (for adults or teenagers as they watch sports like football) - image ( for children or teenagers to make more appealing and amusing) - slogan( stating the deliciousness of the product indirectly in the slogan) - brand ( the brand on each packet shows they are representing the taste of different types of the m&m's. For example, brown = chocolate and yellow = nuts) -anchorage text ( to make it more humorous for the audience and engages the reader more) 3) What is the USP (unique selling point) of the product and how do you know? The humour and comedy as the way that the sweets are placed to make it seem as they are in real life.

1) WWW: A very solid assessment with the potential to go higher. Q2 is impressive with some detailed media analysis. EBI : Question focus is crucial for Q3: British cultural values 2)  Q1: 1/2 Q2: 8/12 Q3: 3/8 3) Did you get any  media terminology  wrong in the assessment? Make a note of it here for future revision: - Refer back to the question and link it back to the question.  - read the question carefully - include words from the question - convention - British cultural and social values 4) Look specifically at  question 2  - pick out  three  points from the mark scheme that you didn't include in your analysis of the unseen Grazia magazine cover. design and layout typography non-verbal codes  verbal codes  use of language  colour palette  photographic codes 5) Now look at  question 3 . Use the mark scheme to identify three points you could have made regarding how Tatler reflects British social and cultural values -  Georgina Bevan a young British m