Introduction to Music Video
1) What are the key conventions of music video?
Music videos typically feature movement – often fast paced either in terms of actors, camerawork or editing
2) What is intertextuality?
Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references
3) When did music videos first become a major part of the music industry?
The first music video became a major part of the music industry in 1920.
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
MTV was launched in 1981 as a platform for music videos because that was the beginning to the music and music industry. Technically getting into music.
5) How are music videos distributed and watched in the digital age?
Music has developed through apps like spotify and the music videos are more advanced as we now have advanced technology like green screen to make it more realistic.
6) Why was piracy (illegal downloading on the internet) a problem for the music industry?
Piracy became a huge problem for the music industry as they could not keep up with illegal downloading and streaming services where fans shared content for free.
7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.
the 2000s saw the rise of streaming services with subscriptions such as Spotify, Apple Music, Beats Music and (most recently) Youtube Music.
8) What is digital convergence?
audiences can access all media products on one device (usually through their phones)
Music videos typically feature movement – often fast paced either in terms of actors, camerawork or editing
2) What is intertextuality?
Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references
3) When did music videos first become a major part of the music industry?
The first music video became a major part of the music industry in 1920.
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
MTV was launched in 1981 as a platform for music videos because that was the beginning to the music and music industry. Technically getting into music.
5) How are music videos distributed and watched in the digital age?
Music has developed through apps like spotify and the music videos are more advanced as we now have advanced technology like green screen to make it more realistic.
6) Why was piracy (illegal downloading on the internet) a problem for the music industry?
Piracy became a huge problem for the music industry as they could not keep up with illegal downloading and streaming services where fans shared content for free.
7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.
the 2000s saw the rise of streaming services with subscriptions such as Spotify, Apple Music, Beats Music and (most recently) Youtube Music.
8) What is digital convergence?
audiences can access all media products on one device (usually through their phones)
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