Audience Effects Theory
1)Write a definition for passive audience?
This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone.
2)Write a definition for an active audience?
This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.
3) Write a definition of the hypodermic needle theory:
This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.
4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification:
INFORMATION/SURVEILLANCE:
> Why: shiows direction and location
5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above).
This is a documentry. From this we will already know this is non-fiction. As this is non-ficition, this is not fake and this happenes around the world in real life and people will actually believe what they are seeing. Also, the reader would feel sympathetic especially animal lovers will feel very emotional and senimental towards others. This will make them spread the news and many people would want to help in a way, for example picking up litter or donating money to a specific charity.
This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone.
2)Write a definition for an active audience?
This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.
3) Write a definition of the hypodermic needle theory:
This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.
4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification:
INFORMATION/SURVEILLANCE:
> Why: shiows direction and location
IDENTITY:
> Why: comparing yourself to other people
> Why: comparing yourself to other people
DIVERSION/ENTERTAINMENT:
> Why: Internet takes over your life
> Why: Internet takes over your life
RELATIONSHIPS:
> Why: Intrigued to see the ending of a programme or TV series because of excitement.
> Why: Intrigued to see the ending of a programme or TV series because of excitement.
5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above).
This is a documentry. From this we will already know this is non-fiction. As this is non-ficition, this is not fake and this happenes around the world in real life and people will actually believe what they are seeing. Also, the reader would feel sympathetic especially animal lovers will feel very emotional and senimental towards others. This will make them spread the news and many people would want to help in a way, for example picking up litter or donating money to a specific charity.
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