One Direction History
Industry
1) How were One Direction formed and how is this reflected in the music video for History?
They auditioned on X factor and came in the top three as they had a lot of talent. Through media they were proclaimed to be the most auccessful music group.
2) What is vertical integration?
Vertical integration is where one conglomerate owns different companies in the same chain of production.
3) What is horizontal integration?
Horizontal integration is when one company buys other companies at the same chain of production
4) How has technological convergence changed the way audiences consume music videos?
Has made a big difference in the music industry as apps have developed the more advanced the music videos are and the audience also see the music from a different perspective
5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos?
A view may think that One Direction owe Simon Cowell. Also, they to seem to avoid him as he states it in the interview.
Audience
1) What is the main One Direction audience - demographics and psychographics?
Demographics ( young teenage girls )
2) What audience pleasures are offered by the music video for History?
?
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments?
- concerts
-going to BGT and getting to the finals
These are the main part of their life which make a difference between normalised or a famous band such as One Direction
4) What is nostalgia and why is it a key audience pleasure for the History music video?
Nostaligia is the an emotion from the past.
5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?
The fans were crying which shows their affection to their favourite band
1) How were One Direction formed and how is this reflected in the music video for History?
They auditioned on X factor and came in the top three as they had a lot of talent. Through media they were proclaimed to be the most auccessful music group.
2) What is vertical integration?
Vertical integration is where one conglomerate owns different companies in the same chain of production.
3) What is horizontal integration?
Horizontal integration is when one company buys other companies at the same chain of production
4) How has technological convergence changed the way audiences consume music videos?
Has made a big difference in the music industry as apps have developed the more advanced the music videos are and the audience also see the music from a different perspective
5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos?
A view may think that One Direction owe Simon Cowell. Also, they to seem to avoid him as he states it in the interview.
Audience
1) What is the main One Direction audience - demographics and psychographics?
Demographics ( young teenage girls )
2) What audience pleasures are offered by the music video for History?
?
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments?
- concerts
-going to BGT and getting to the finals
These are the main part of their life which make a difference between normalised or a famous band such as One Direction
4) What is nostalgia and why is it a key audience pleasure for the History music video?
Nostaligia is the an emotion from the past.
5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?
The fans were crying which shows their affection to their favourite band
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