Denotation and Connotations : My research

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Denotation
In this advert, i can see football shoes on grass.
Connotation 
In this advert, the 3 white lines may show that if you wear these shoes it will increase the pace of your running ability. The colour scheme is mostly black. The colour black indicates fear and darkness. When people look at this poster it will create a competitve atmosphere if you wear these boots. In addition, the boots are positioned that way because it shows grip of the shoe to the floor and also the player will have more stability. Furthermore, the slogan at the top , which states 'the beast is back', indicates the football boots are the beasts that will increase the player's power and skills hence the bottom of the boots. The word 'predator'emphasises that the ball is the prey and the football boots are the predator and will give a positive and an encouraging atmosphere to the person wearing the football boots.

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