I, Daniel Blake
1) What is independent cinema and how is it different to Hollywood blockbusters?
Independent films are very different to Hollywood blockbusters like Doctor Strange. The style of ‘indie’ films is very different to Hollywood blockbusters, as the directors and producers have more creative input – it’s being made in their vision, not in the vision of studio bosses.
2) What is I, Daniel Blake about?
The main character, Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness.
He crosses paths with a single mother Katie and her two young children, Daisy and Dylan. Katie’s only chance to escape a one roomed homeless hostel in London is to accept a flat some 300 miles away.
Daniel stands up and fights for his dignity, leading a one-man crusade for compassion that will transform the lives of a struggling single mother (Katie) and her two children.
3) Who directed I, Daniel Blake and why is this important?
- Ken Loach
- Ken Loach has been a director for over 50 years. He’s never had Hollywood success, mainly because he’s never wanted it. Loach’s style is social realism – telling stories that represent the lives of ordinary working-class people and the social issues they face, for example unemployment, poverty and addiction. His films also have political themes. Rather than create films for entertainment or money, his goal is to expose and educate people to the issues that many people in society face.
4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign.
- Projection on House of Commons
- #WeAreAllDanielBlake
- Jeremy Corbyn (Labour Party) attended premiere
5) What unusual or creative marketing methods were used to get audiences talking about the film?
Guerilla Marketing
6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
Box Office = £11 million
Budget = £2 million
7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange?
- Small Budget
- Director has cretive control
- Supported financially by public service broadcasters, film institutions or charity funding.
8) In your opinion, was I, Daniel Blake a success?
In my opinion, I, Daniel Blake was a very successful film as they had different marketing ways to present the movie to the audience. This illustrates that the company wanted to use a different way to market the film so the audience would be intrigued about the film and will be excited to know about the film even more. Also, I like the fact that the Director has based I, Daniel Blake on Social Realism.
Independent films are very different to Hollywood blockbusters like Doctor Strange. The style of ‘indie’ films is very different to Hollywood blockbusters, as the directors and producers have more creative input – it’s being made in their vision, not in the vision of studio bosses.
2) What is I, Daniel Blake about?
The main character, Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness.
He crosses paths with a single mother Katie and her two young children, Daisy and Dylan. Katie’s only chance to escape a one roomed homeless hostel in London is to accept a flat some 300 miles away.
Daniel stands up and fights for his dignity, leading a one-man crusade for compassion that will transform the lives of a struggling single mother (Katie) and her two children.
3) Who directed I, Daniel Blake and why is this important?
- Ken Loach
- Ken Loach has been a director for over 50 years. He’s never had Hollywood success, mainly because he’s never wanted it. Loach’s style is social realism – telling stories that represent the lives of ordinary working-class people and the social issues they face, for example unemployment, poverty and addiction. His films also have political themes. Rather than create films for entertainment or money, his goal is to expose and educate people to the issues that many people in society face.
4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign.
- Projection on House of Commons
- #WeAreAllDanielBlake
- Jeremy Corbyn (Labour Party) attended premiere
5) What unusual or creative marketing methods were used to get audiences talking about the film?
Guerilla Marketing
6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
Box Office = £11 million
Budget = £2 million
7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange?
- Small Budget
- Director has cretive control
- Supported financially by public service broadcasters, film institutions or charity funding.
8) In your opinion, was I, Daniel Blake a success?
In my opinion, I, Daniel Blake was a very successful film as they had different marketing ways to present the movie to the audience. This illustrates that the company wanted to use a different way to market the film so the audience would be intrigued about the film and will be excited to know about the film even more. Also, I like the fact that the Director has based I, Daniel Blake on Social Realism.
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