Comparison Between Tatler and Reveal

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Similarities

  • aimed at women
  • Both covers have narratives on the cover
  • Both titles suggest a secret information
  • Use capital letters for heading
  • Cover lines and Central image summaries the content
  • Limited colour scheme

Differences : Tatler

  • Main cover image ( Studio Photography )
  • Target audience - Wealthy women
  • Makes the celebrity look good 
  • No price notification on the front cover
  • Content - 'parties' , 'Sloanes' , ' Gap year ' 
  • Language - Formal ( specialised to a target a specific audience )
  • Average age of readership - 41
  • ABC1 Audience - 83%
  • typography - serif
  • cover lines - sans serif

Differences : Reveal

  • Several images 
  • Paparazzi shots/ images of celebrities not looking their best 
  • Indirect mode of address
  • price notification - prince 99p top left corner
  • celebrity relationship gossips , diets , beauty , motherhood
  • informal and friendly emotive language  
  • typography - majority sans serif 
  • average age of readership - 28
  • ABC1 Audience - 51%

 Conclusion :

I feel like it is obvious that these n two magazines are targeted at different audiences. The glossy look of tatler opposed to the red top cheap look of reveal is clearly aimed at different audiences. Reveal is much more about celebrity gossip whereas tatler appears to be more of an aspiration magazine aimed at the wealthy female audience who have greater disposable income and who spend their life in high class social circle.

The content of the covers differ greatly and whereas Tatler focuses on ' party invites ' and ' New posh rules for the 21st century '. Reveal is much more blunt and to the point by saying ' stuff the diet ' and ' i am not a stalker '. these are much more real life gritty stories that appeal to an audience who are more interested in real life stories. the languages in reveal is more informal.



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