Advertising key conventions

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1) What key conventions of an advert can you find and what are the connotations of each one?

- Colour scheme 
- image
- slogan
- brand
-anchorage text 

2) For each convention, write about how this appeals to a target audience. 

- Colour scheme (for adults or teenagers as they watch sports like football)
- image ( for children or teenagers to make more appealing and amusing)
- slogan( stating the deliciousness of the product indirectly in the slogan)
- brand ( the brand on each packet shows they are representing the taste of different types of the m&m's. For example, brown = chocolate and yellow = nuts)
-anchorage text ( to make it more humorous for the audience and engages the reader more)

3) What is the USP (unique selling point) of the product and how do you know?

 The humour and comedy as the way that the sweets are placed to make it seem as they are in real life.

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