Galaxy 'Chauffeur' advert
1) Who is Audrey Hepburn?Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s. She was into Hollywood glamour and style and was also a fashion icon and model. However, She died in 1993 at the age of 63.
2) Why did Galaxy select Audrey Hepburn for this advert?
This is because in the same year her movie got a big hit. The movie was called Roman Holiday.
3) What are the connotations of Audrey Hepburn and celebrity in this advert?
This subverts woman stereotypes and also shows that she is surrounded by a calm atmosphere.
4) Why is the advert set in the 1950s? What audience pleasure does this provide?
The advert is set on the luxurious Italian Riviera which creates intertextuality and nostalgia – two key audience pleasures.
5) What is intertextuality?
Intertextuality is where one media product makes reference to other media products to interest and engage the audience.
6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The film was Roman holiday and the advert was very bright and the costumes were very old- fashioned which suggest a calm atmosphere was surrounding her.
7) Which of Propp's character types are represented in the advert? (Note: you will not find them all).
Helper
8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
She steals a hat from a man and that will will be committing an illegal crime. Therefore, she will get arrested.
9) What representations of gender can you find in this advert?
The representation of woman that woman should stay at home and that they cannot go out by themselves especially in this advert where towards the end it shows she is in her house whereas everyone else is running and walking in the rain.
10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
The representation of woman that woman should stay at home and that they cannot go out by themselves especially in this advert where towards the end it shows she is in her house whereas everyone else is running and walking in the rain.She steals a hat from a man and that will will be committing an illegal crime. Therefore, she will get arrested.
2) Why did Galaxy select Audrey Hepburn for this advert?
This is because in the same year her movie got a big hit. The movie was called Roman Holiday.
3) What are the connotations of Audrey Hepburn and celebrity in this advert?
This subverts woman stereotypes and also shows that she is surrounded by a calm atmosphere.
The advert is set on the luxurious Italian Riviera which creates intertextuality and nostalgia – two key audience pleasures.
5) What is intertextuality?
Intertextuality is where one media product makes reference to other media products to interest and engage the audience.
6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The film was Roman holiday and the advert was very bright and the costumes were very old- fashioned which suggest a calm atmosphere was surrounding her.
7) Which of Propp's character types are represented in the advert? (Note: you will not find them all).
Helper
8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
She steals a hat from a man and that will will be committing an illegal crime. Therefore, she will get arrested.
9) What representations of gender can you find in this advert?
The representation of woman that woman should stay at home and that they cannot go out by themselves especially in this advert where towards the end it shows she is in her house whereas everyone else is running and walking in the rain.
10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
The representation of woman that woman should stay at home and that they cannot go out by themselves especially in this advert where towards the end it shows she is in her house whereas everyone else is running and walking in the rain.She steals a hat from a man and that will will be committing an illegal crime. Therefore, she will get arrested.
This clearly emphasises she has no money to buy things and this supports the subverted stereotype of woman that they should stay at home.
Comments
Post a Comment