OMO advert : Blog task
1) What year was the advert produced?
This advert was produced in 1955 where in many adverts women were represented in a way they would get offended.
2) How were women represented in most adverts in the 1950s?
In many adverts in 1950s, women were represented as house wives. This is because in OMO advert it shows that she needs to be grateful and happy with whatever she does as a house wife. However, nowadays many posters contradict with the posters in the 1950s as men and women are presented equally in many adverts. Hence, it indicates and emphasises clearly women are shown as house wives in the 1950s. This reinforces the house wife stereotype.
3) How does the heading message ('OMO makes whites bright') and typography promote the product?
From the heading message, the beginning of the repetition of the words white and bright starts to appear more often. Via this, it creates a bit of comedy for the reader and the typography is sans serif for the heading messages which makes the advert more personal. However, the serif typography connotes it is more informal and speeches from many people who have brought this product. However, they exaggerate a lot.
4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
The woman is heavy make up which conveys she had to look good even though she had to do house chores. In the women's society, it indicates they are only needed for house work. I can support this buy another advert that came in Christmas about the women getting cleaning supplies. Also, the facial expression is joyful and cheerful. The reader instantaneously recognises that she needs to be smiling and should be grateful for what they have. So, there was gender discrimination and not gender equality as the men shown as more superior than women in 1955 adverts.
5) Why is a picture of the product added to the bottom right of the advert?
To demonstrate the the key convention called call to action
6) What are the connotations of the chosen colours in this advert?
red, blue and white to make an inference on war.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
In the anchorage text, the use of bandwagon persuasive language technique as it the phrase to support this is, '' Millions of other women ''.
8) What representation of women can be found in this OMO advert?
Essentially, women are represented as house wives and also shows they SHOULD be grateful and happy about they have.
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
That woman were owned by their husbands and they were shown as inferior to their husbands and other men. In addition, women are also shown as house wives. This instantaneously tells us that men have freedom and women are people who are controlled by men or their husbands. nowadays, women are seen as more equal to men.
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here
The oppositional reading is that women have their own rights and freedom. this demonstrates that women are mainly looked as cleaners and people who do their dirty work for their husband in the OMO advert. However nowadays, they actually respected woman more and understand their feeling and issues they had to deal in those time periods.
This advert was produced in 1955 where in many adverts women were represented in a way they would get offended.
2) How were women represented in most adverts in the 1950s?
In many adverts in 1950s, women were represented as house wives. This is because in OMO advert it shows that she needs to be grateful and happy with whatever she does as a house wife. However, nowadays many posters contradict with the posters in the 1950s as men and women are presented equally in many adverts. Hence, it indicates and emphasises clearly women are shown as house wives in the 1950s. This reinforces the house wife stereotype.
3) How does the heading message ('OMO makes whites bright') and typography promote the product?
From the heading message, the beginning of the repetition of the words white and bright starts to appear more often. Via this, it creates a bit of comedy for the reader and the typography is sans serif for the heading messages which makes the advert more personal. However, the serif typography connotes it is more informal and speeches from many people who have brought this product. However, they exaggerate a lot.
4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
The woman is heavy make up which conveys she had to look good even though she had to do house chores. In the women's society, it indicates they are only needed for house work. I can support this buy another advert that came in Christmas about the women getting cleaning supplies. Also, the facial expression is joyful and cheerful. The reader instantaneously recognises that she needs to be smiling and should be grateful for what they have. So, there was gender discrimination and not gender equality as the men shown as more superior than women in 1955 adverts.
5) Why is a picture of the product added to the bottom right of the advert?
To demonstrate the the key convention called call to action
6) What are the connotations of the chosen colours in this advert?
red, blue and white to make an inference on war.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
In the anchorage text, the use of bandwagon persuasive language technique as it the phrase to support this is, '' Millions of other women ''.
8) What representation of women can be found in this OMO advert?
Essentially, women are represented as house wives and also shows they SHOULD be grateful and happy about they have.
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
That woman were owned by their husbands and they were shown as inferior to their husbands and other men. In addition, women are also shown as house wives. This instantaneously tells us that men have freedom and women are people who are controlled by men or their husbands. nowadays, women are seen as more equal to men.
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here
The oppositional reading is that women have their own rights and freedom. this demonstrates that women are mainly looked as cleaners and people who do their dirty work for their husband in the OMO advert. However nowadays, they actually respected woman more and understand their feeling and issues they had to deal in those time periods.
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