Arctic Monkeys

Impact of new/digital media on music industry

1) How do audiences generally watch music videos these days?

Through portable devices like mobile phones and Laptops.

2) What opportunities has the growth of digital technology and YouTube created for new music artists?

Softwares for music artists to make the beat or track for the artists to entertain their target audience, Nowadays, it is teenagers as the time changes, the style of music changes as well. For example, from pop/rock music to rap music - which is mainly popular during this generation.

3) What is P2P and why did it cause huge problems for the music industry?

This is where arctic Monkeys shared their music on this site. It was uploaded however the band didn’t know that their music was put on P2P site.

4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why? 
According to me, yes because through the media industry and internet the music spreads from 1 person to 1 million people. Hence, they get popular and when they continue with their career of music they extend their popularity rate. This depends on the audiences opinion on the tune and the lyrics. Also, each artist has a cat org of music, for example rap/pop music or a different style of music according to who the artist is.

5) How has Fortnite demonstrated the potential future for music videos and promotional opportunities for the music industry? You can read more on this event in this Verge feature.
This has created a potential future for music videos as Fortnite is a very addictive game for teenagers and below and also they are newly produced dance moves and as the dance moves spread they game also spread leading that Fortnite will get more recognisable for other people. This occurs through the internet as technology has developed through out the generations and years.

Arctic Monkeys: Industry


1) How did the Arctic Monkeys first achieve success and build up their fanbase?

They became popular as their wrote songs about their daily life.

2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?
Nostalgia 

3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?
One direction went on X Factor. Many people see X Factor online or live. This meaning that they went for an approach that no matter they were bad or good they had a large amount people in the audience to impress so if they were impressed they would be remembered. Therefore, they had an audience before they even started their career as a band. However, Arctic Monkeys actually got popularity from their music from not popular to famous in their time period.

4) How has technological convergence changed the music industry?
?5) Has the internet been a positive or negative development for traditional record companies? Why?
In those time periods, they would be talking positively however, nowadays teenagers or the target audience will talk negatively as the music industry has changed over and think those types of music were not as good as the music we listen to today.

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