Apple Beats 1 Radio CSP

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Background, industries and the impact of the internet

1) How have our music listening habits changed since 1960?
It has developed a lot. However, people have more accessibility these days so it they listen to it more often whereas in 1960s they can only to a song on the radio at a specific time.

2) When did Apple Beats 1 Radio launch and what is it?
It was launched in 2015. Apple Beat 1 is a free live streaming global radio station.
3) What is the difference between Beats 1 Radio, iTunes and Apple Music?
iTunes - media ownership
Beats 1 radio - internet based global radio station
Apple Music - streaming

4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?
They could have the accessibility For people all over the world to view this.

5) Why did Apple choose the three selected DJs for launch? 
They could get more control over the streaming market and also gain more viewers.
6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services? 
Dj gives a person there on experience on music and may show what style of music they have. They can also make a twist on the song according to the facilities they provide through DJ. In addition, many people can do DJ through a software or physically.

7) How does the content of the Julia Adenuga show differ from Radio 1? 
She was an expert in grime music.

8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry?
This is a good thing in the media industry as they can make money through the artists music .

9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?
I don’t think that it was a success as Beats was mainly used for listening to music.

10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)
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Audience

1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.
Teenagers and adults are their target audience.

2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?
?3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples. 
There are a passive audience. They can only listen to the music created by the artists.

4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?
Apple Beats had global support and marketing meaning that everyone around the world had access to listen to music.

5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?
No because their target audience is adults so I don’t think it would be a huge success.

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