The evolution of Zoella

Language
1) Who is Zoella and why is she famous? How many subscribers does Zoella's YouTube channel have currently?
Zoella is a Youtuber where she does vlogs on fashion and beauty. In addition, she has become very famous due to her progress in her successful career including her online profile. She has a lot of supporters around the world as it clearly notifies the audience according her subscribers and other followers on other apps/social media . For example, for Youtube she has 11.6 million subscribers, for Instagram she has 10 million followers and finally 2.5 million likes on Facebook. Clearly people like to watch her videos as she has over billion views suggesting audience members like watching her content and videos.

2) What is convergence?
Convergence is when two or more media forms meet in one. For example, Zoella's website is where you can buy her book, read her Twitter feed, see her Instagram photos and can have accessability to her makeup/beauty products.

3) What are Zoella's videos about? 
Zoella's videos are about fashion and beauty. This is mainly targeted at girls as they are more into makeup and beauty.

4) What are the codes and conventions of vlogging videos?
Codes and conventions are established practises that tend to underpin different media products. Zoella uses a range of range of codes and conventions.

5) How does Zoella use media language choices to create her online identity? 

She can create a new generation in self-made online celebrities

Industries

1) How does Zoella make money? 
Zoella earns approximately £443.41 per hour. This is due to the calculation made in 2014.

2) What is a digital influencer? Why is Zoella considered a digital influencer?
This is when you become more convergent with the traditional media.

3) Why do companies want to place their products in Zoella's videos?
So, they can promote and market their product. In addition, Zoella can ask for money as she is being supported by their product owner or marketing company.

4) Why are YouTube collaborations so important for helping digital influencers like Zoella to grow?
So, they can create or produce new content for their viewers/audience.

Audience

1) Who is the target audience for Zoella's channel?

Girl teenagers are Zoella’s target audience. Because they will be more addicted to watching her videos and may have interest in beauty too.

2) How are audiences encouraged to participate in or feel part of Zoella's brand? 

They are addicted or attracted to the content she gives to her audience or viewers.

3) What audience pleasures are provided by Zoella's videos and associated products?

4) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Zoella?

Preferred (people who love Zoella):?
Oppositional (people who hate Zoella):?

5) Why has Zoella been criticised by some people?
People may have different opinions on Zoella. But some people may criticise her as she is a poor role model for girls
Representations

1) What is your opinion on this debate - is Zoella a positive role model for young women?
Zoella is a positive model for young women.

2) What representations of women are provided by Zoella?
She was declared the most inspirational women of the decade.

3) What representations of celebrity are provided by Zoella? Is a self-made YouTube celebrity more authentic or positive than a traditional music or TV star?
?

4) How does Zoella represent herself? 

She thinks she is a role model to young women.