One Direction History
Industry 1) How were One Direction formed and how is this reflected in the music video for History? They auditioned on X factor and came in the top three as they had a lot of talent. Through media they were proclaimed to be the most auccessful music group . 2) What is vertical integration? Vertical integration is where one conglomerate owns different companies in the same chain of production. 3) What is horizontal integration? Horizontal integration is when one company buys other companies at the same chain of production 4) How has technological convergence changed the way audiences consume music videos? Has made a big difference in the music industry as apps have developed the more advanced the music videos are and the audience also see the music from a different perspective 5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? A view may think that
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